A thoughtful childhood is built in the details.
I’m Amanda Brem, founder of The Childhood Curator.
The idea for The Childhood Curator took shape as I prepared for and stepped into motherhood. Like many parents, I wanted to create a childhood that felt imaginative, beautiful, and deeply considered, but I quickly discovered how overwhelming that could become. There were endless toys, books, philosophies, milestones, materials, and opinions to sort through. I found myself researching not only what to buy, but why — what would support development, encourage independence, invite deeper play, and remain meaningful beyond a single session.
What began as an exhaustive search for my own daughter gradually became a point of view — and then a service for families who wanted the same level of care without having to spend years researching every decision themselves.
Founder & Childhood Curator
A Life Shaped by Curation
For the past decade, I worked as a personal stylist, including roles with Stitch Fix and Underclub. That work taught me how to look beyond what is simply beautiful and understand what truly belongs to a particular person — their preferences, practical needs, lifestyle, and sense of self. Personal styling is not about choosing the most fashionable pieces; it’s about listening carefully, recognizing patterns, editing overwhelming possibilities, and bringing individual selections together into something cohesive. Those same instincts now shape the way I curate for children and families.
Alongside styling, I built a career in product strategy, turning complex needs into thoughtful, structured experiences. That background strengthened my ability to see how individual decisions connect — how a toy collection relates to the room around it, how storage affects play, how today’s purchase fits into the next developmental stage, and how a family’s values can be translated into a practical plan.
A Discerning Approach to Childhood
My work is formed by an ongoing study of child development, developmental milestones, play schemas, open-ended play, and the way children’s needs evolve through each day of early childhood. I have also spent years exploring the educational philosophies that shape how families think about childhood, including Waldorf, Montessori, Charlotte Mason, and classical education. Each offers something valuable: imagination and rhythm, independence and order, living books and time outdoors, beauty and intellectual richness.
The Childhood Curator does not impose one philosophy or expect a family to fit neatly within a label. Instead, I draw thoughtfully from different approaches to create something more personal to each family.
Why The Childhood Curator
Parents are expected to make thousands of small decisions about what enters their children’s lives. Many of those decisions seem ordinary, but together they shape the atmosphere of a childhood — what a child reaches for, what they imagine, what they return to, and what they remember. The Childhood Curator exists to make those decisions feel less overwhelming and more intentional.
My purpose remains the same: to help families create childhoods that feel beautiful, personal, and meaningfully lived. Not a childhood copied from a catalog. A childhood all their own.
— Amanda Brem, Founder & Childhood Curator
Begin Your Curation